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OVERVIEW
Holding A Place in the
Sun
Nuetech’s expanding
capabilities and brand equity have enabled
it to win an impressive share of the Indian
market. The company leads the solar water
heater markets in the Indian states of Karnataka
and Maharashtra. It is also rapidly spreading
its footprint in Gujarat, Rajasthan, Madhya
Pradesh, Delhi, J & K, Andhra Pradesh,
Tamilnadu, Pondicherry and Goa, particularly
due to its ETC leadership, Today, with the
inclusion of the Indian Army wing at Jammu
& Kashmir in its client portfolio, Nuetech
can indeed claim to have touched even the
last outpost of human habitation in India! |
Nuetech enjoys the goodwill
of many well-known industrialists, political
& social leaders, senior administrators
and film & music celebrities in the
domestic segment of its market. Among its
institutional clientele, it counts a string
of famous names among engineering &
medical colleges, universities, health care
centres, NGOs and central & state government
units.
Nuetech products are finding
increasing deployment in process industries
as well, with more and more boilers using
its systems to pre-heat water for low-pressure
steam supplies.
Nuetech commands high credibility
in the OE market, too. It is the largest
OE manufacturer & supplier of solar
hot water systems & components (PUF
tanks and collectors) in India and has major
manufacturers & system integrators from
all over India, besides several local players,
on its roster of OE customers.
All in all, thousands of
happy customers and a multitude of product
users across India testify to the capabilities
of Nuetech today. And its market is growing
at an amazing rate, thanks to its own brand
image, as well as increasing appreciation
of solar energy benefits among the users,
and growing support from the government
through various solar incentives and rebates.
Marketing Setup
Nuetech has an independent
marketing department and extensive dealer-distributor
networks in major cities of Karnataka. It
has adequate market representation in other
states of India through a fast-developing
dealer network, as well as its own marketing
executives. It has also employed a large
number of commission agents in its sales
wing. In addition, the company promotes
its products through its strong links with
noted architects, builders and real estate
developers. |
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To support its marketing
networks, Nuetech has opened sales &
service branches in Hubli, Pune and Delhi,
and is expanding its branch network constantly.
Nuetech offers sound support
and training in technical as well as marketing
aspects to its dealers, agents and marketing
executives, and shows genuine care for their
welfare. It enjoys very harmonious relationships
with its dealers and is therefore able to
be in live touch with its customer base.
Apart from handling dealer
networks and direct sales, the marketing
department closely interacts with the customer
service department, formulates marketing
gameplans, attends to product enquiries,
conducts roadshows, participates in state
& national level exhibitions, organizes
technical conferences and runs customer-training
& awareness programmes. Plus, importantly,
it offers guidance & support to its
prospective customers on the various rebate
and incentive schemes open to them.
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